September 4, 2023 in ACG Podcast
Introduction: Navigating the Online Healthscape
In a digital age where the internet is often the first point of call for anyone looking for healthcare solutions, it's crucial for healthcare providers to establish an impactful online presence. In this blog post, we delve into the rich insights provided by an enlightening conversation between Dr. Mike Chua and Greg Todd. They share an invaluable five-step guide to succeeding online as a healthcare provider, replete with essential tips and perspectives.
In this episode:
0:00:07 Introduction and Welcome to the Show
0:01:31 Introducing HelloNote and MedBridge Education
0:03:18 Greg Dodd's shift from YouTube to Instagram
0:05:27 Exploring new platforms: Instagram and TikTok
0:09:35 Leveraging knowledge and providing unique value proposition
0:12:51 Height Comparison: Me vs. LeBron James
0:13:06 Unique physical gifts and personal experiences
0:15:32 Understanding the unique value proposition and raising income
0:20:12 Building Partnerships for Mutual Benefit
0:22:47 Scaling the Solution and Sales
0:23:09 From Doubt to Validation: Creating a Signature Solution
0:24:52 Scaling the Solution: From Four to Twenty Customers
0:29:49 The Lengthy Car Ride to Mike's
0:30:13 The Importance of the Right Vehicle in Your Profession
0:30:54 The Importance of Mentoring and Guidance in Life's Journey
0:40:17 Show Conclusion and Website Information
Step 1: Identify Your Target Audience
"Select your audience, you need to know who you're trying to serve," emphasizes Greg Todd, highlighting the first critical step towards going online successfully. Whether it's new parents, athletes, or geriatric patients, knowing your audience will guide your messaging and services. Rather than casting a broad net and hoping to attract random leads, fine-tuning your focus on a specific niche ensures a more personalized and effective approach.
Step 2: Seek Partnerships
The second step on the journey to online success is building strong alliances. Networking isn't just a corporate buzzword; it's a functional strategy that can unlock doors you didn't even know existed. Greg underlines this by sharing how partnerships helped him during his early days. "I had partnerships with personal trainers, with physicians... even local businesses." Leverage your professional relationships and explore synergies that could be beneficial for your healthcare practice.
Step 3: Solve a Problem
"Find out what the major problem is, and solve it," advises Greg. Once you've identified your target audience, the next logical step is to pinpoint the issues they're facing that your expertise can solve. Are they looking for home exercises to alleviate back pain? Or maybe they want informative articles about managing diabetes? Providing solutions will not only set you apart from competitors but also position you as an expert in your field.
Step 4: Create Your Signature Solution
Whether it's a unique physiotherapy technique, a proprietary health supplement, or an online course on managing stress, your signature solution is what sets you apart from the competition. This could be something as straightforward as the 'Greg Todd Folding Technique for T-Shirts'—as long as it provides value and solves a problem for your audience.
Step 5: Share, Share, Share!
Step 5 encapsulates the essence of why you went online: to reach a broader audience. Dr. Mike suggests that the more you share, the better. "Share this website, raise your income challenge, because the more shares the better obviously, but it may not be applicable to you, but it could be applicable to someone else that you know," says Mike. Sharing is not just about marketing your services but also about adding value to others' lives by solving their problems.
Beyond the Steps: Embrace the Challenge
Towards the end of their conversation, Greg discusses the "Raise Your Income Challenge." It's an hour-long, five-day event designed to push healthcare providers out of their comfort zones and help them focus on earning their true worth. The challenge is not only about increasing your revenue but also about taking charge of your time—the most valuable resource, according to Greg.
Conclusion: The Time is Now
The roadmap outlined by Dr. Mike Chua and Greg Todd is not merely a theoretical exercise but a practical, actionable guide. Greg's parting wisdom encapsulates this best: "We have the same time. Jeff Bezos has it, Greg Todd has it, and you have it. The question is what are you doing with it?" It's a clarion call to healthcare providers to be good stewards of their time and abilities, leveraging them to provide real solutions for real people. So, take action today and transform your online presence into a powerhouse of value and expertise.
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